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在当今的全球经济格局中,跨国公司已成为国际贸易、国际投资和国际技术转让的主要角色。本文拟就跨国公司的管理方法及发展前景作一简要介绍。一、跨国公司的经营管理方法当代跨国公司在世界市场上的竞争与以往相比发生了质的变化,以前多是来自同行,现在则主要来自时代。在这种形势下,跨国公司的管理方法也从“硬性”管理向“软硬”结合,以软为主转变。硬管理系指组织结构(structure)、市场战略(Strategy)、各种制度(system),美国跨国公司偏重于这种硬管理方法。软管理系指领导技巧(skill),最高经营目标(superordinaet goal)、人事管理(staff)、领导作风(style)。日本跨国公司则偏重于这种“软管理方式。”上述“7S”,代表当
In today’s global economic landscape, multinational corporations have become the main players in international trade, international investment and international technology transfer. This article will briefly introduce the management methods and development prospects of multinational companies. I. Management and management methods of multinational corporations The contemporary multinational corporations have undergone qualitative changes in the world market compared with the past. They used to come from peers, but now they mainly come from the times. Under this situation, the management methods of multinational corporations have also changed from “rigid” management to “soft and hard”, with a soft focus. Hard management refers to organizational structure, marketing strategy, and various systems. U.S. multinational corporations emphasize this hard management method. Soft management refers to leadership skills, superordinat goals, staff management, and leadership style. Japanese multinational corporations emphasize this kind of “soft management method.” The above “7S” represents