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中国足球要走上职业化道路,走进商品市场,其中很重要的一点就是要迅速提高比赛质量。因为只有比赛质量提高了,才能吸引更多的观众前来观看比赛。观众多了,足球俱乐部才能收到明显的经济效益,才能维持自身的生存和发展,这是再浅显不过的道理了。中国足协规定,从今年起,国内的甲级联赛开始实行门票分成。这就是说,把各个俱乐部推进了商品经济的海洋,让俱乐部去经风雨、见世面,让观众对各个球队的商品价值作出客观的评定。正也反过来迫使我国各大俱乐部思考如何提高自庙商品价值的问题。
Chinese football to embark on a professional road, into the commodity market, one of the most important point is to quickly improve the quality of the game. Because only the quality of the game improves, to attract more viewers come to watch the game. Many viewers, the football club can receive significant economic benefits, in order to maintain their own survival and development, which is the simple truth. China Football Association regulations, starting from this year, the domestic league started the implementation of tickets into. That is to say, pushing each club into the sea of commodity economy, let the club go through the storm, see the world, let the audience make an objective assessment of the value of each team’s goods. In turn, they are forcing China’s major clubs to think about how to raise the value of their own temples.