一件新产品问世,如同一个新生婴儿的出生一样,需要给他取个名字。这个名字起得如何,有时会直接影响新产品的命运。上海某厂生产一种供出口的对虫咬蚊叮有一定疗效的涂膏,命名为“必舒膏”,意思是用了这种涂膏必定舒适,药到病除。但该产品出口到香港后却严重滞销。原来,香港市民爱搓麻将,人们想赢不想输。而“必舒”的谐音是“必输”,讨不上吉利,大家都不爱买。 The advent of a new product, like a newborn baby’s birth, need to give him a name. How the name works, sometimes directly affect the fate of new products. Shanghai plant for the production of an export bite mosquito bites have a certain effect of ointment, named “will be Shu cream,” meaning that the ointment must be used in this way must be comfortable to medicine. However, the product was seriously unsalable after it was exported to Hong Kong. It turned out that Hong Kong people love Mahjong, people want to win do not want to lose. The “must Shu” homonym is “must lose”, not to mention auspicious, we do not love to buy.