CRM企业信息化应当越来越重视顾客关系管理,尤其商业企业更为重要。在2006年初的一份国际性研究报告中曾指出,全球的中型市场零售商始终认为,在吸引和留住客户的竞争中,若要跟上零售巨头享有规模经济的步伐,技术是关键武器。这些零售商正以每年9%的增长率为C R M等技术注入高额 CRM enterprise information should pay more and more attention to customer relationship management, especially commercial enterprises is more important. In an international study published in early 2006, it was pointed out that retailers in mid-market markets around the world have always believed that technology is the key weapon in keeping pace with the economies of scale enjoyed by retail giants in attracting and retaining customers. These retailers are injecting huge amounts of technology such as C R M at an annual rate of 9%