体育产业既是我国体育运动在新的历史条件下的产物,也是人们对体育部门生产性质认识深化的结果。随着我国改革开放的推行,经济和社会的飞速发展和人民生活水平的迅速提高,体育产业也得到了相应的发展,面对体育产业近二十年的发展现状,探讨新世纪体育产业的发展战略具有深远的现实意义。 The sports industry is not only a product of China’s sports under the new historical conditions, but also a result of people’s deepening their understanding of the nature of the sports sector. With the implementation of China’s reform and opening up, the rapid economic and social development and the rapid improvement of people’s living standards, the sports industry has also been developed accordingly. Facing the current development of the sports industry for nearly two decades and the development of the sports industry in the new century Strategy has far-reaching practical significance.