本文对中国传统节假日特别电视节目进行了界定,并分别从中国传统节假日电视特别节目作为仪式文化的公共身份、作为文化符号的镜像表达、作为文化认同的价值呈现三方面进行文化探究,并且试图对其进行多元反思和未来探索,试图寻找在现代技术影响下的中国传统文化在全球化浪潮中进行的传承与新发展。 This article defines the special TV programs of traditional Chinese holidays and separately from the traditional public television programs of Chinese traditional holidays as the public identity of the ceremonial culture, as a mirror image of cultural symbols and cultural valuation as three aspects of cultural identity, It conducts multiple introspection and exploration in the future and tries to find out the inheritance and new development of Chinese traditional culture under the influence of modern technology in the tide of globalization.