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建立和培育优秀的品牌是烟草企业不断提升自身核心竞争力的重要举措,更关系到中国烟草的可持续发展,在当今对品牌日益重视的情况下应该引起烟草企业的认真思考。本文分别从四个方面对培育卷烟品牌的方法进行了分析,希望能为行业内相关人员提供一定的参考。
Establishing and nurturing good brands is an important measure for tobacco companies to constantly improve their core competitiveness. It is also related to the sustainable development of China’s tobacco industry and should give serious consideration to tobacco companies in the current situation of increasing emphasis on brands. This article analyzes the methods of cultivating cigarette brands from four aspects respectively, hoping to provide certain reference for relevant personnel in the industry.