论文部分内容阅读
随着我国经济的发展和城市化进程的加快,中国大城市的中等收入人群越来越成为市场上的消费主力军,不管是纯粹的商品消费,还是服务体验来看,这类人群的消费越来越成为商家关注的重点。通过对这一群体的消费念、体验要求、自我价值、生活方式等方面的研究,可以发展这个消费主力军群体是明显有自己特点的一类人。本文旨在针对大城市中等收入消费者的营销进行分析,希望能够提出一定的策略,更好地给带来市场效益,也给这一群体提供更好地消费服务。
With the development of economy and the acceleration of urbanization in our country, middle-income groups in big cities in China are increasingly becoming the mainstay of consumers in the market. Whether it is purely commodity consumption or service experience, the consumption of such people More and more businesses have become the focus of attention. Through researching the consumption, experience requirements, self-worth, and lifestyle of this group, it is possible to develop this group of consumers who are the main force of their own consumption, a group of people who obviously have their own characteristics. The purpose of this paper is to analyze the marketing of middle-income consumers in big cities, hoping to put forward some strategies to bring better market benefits and provide better service to consumers in this group.