随着经济型酒店在酒店行业中的逐渐扩张,旅游城市成为了经济型连锁酒店的重要战场。张家界的经济型酒店在数量和质量上都取得了长足进步,内部竞争也逐渐扩大。通过对三家经济型连锁酒店的重点调查和分析,在硬实力和软实力上,锦江之星都表现出相对较强的竞争力。结合调查结果,本文提出了提高张家界经济型连锁酒店竞争力的一系列对策。 With the gradual expansion of economy hotels in the hospitality industry, tourist cities have become an important battleground for economy chain hotels. Zhangjiajie’s economy hotels have made great strides in both quantity and quality, and internal competition has also gradually expanded. Through the focus of the investigation and analysis of three economy hotel chains, Jinjiang Innovar showed relatively strong competitiveness in terms of hard power and soft power. Combined with the survey results, this paper presents a series of measures to improve the competitiveness of economy chain hotels in Zhangjiajie.