3G元年,中国联通借力“Iphone”建立起中高端的品牌形象,中国电信凭借自身的优势与良好的复制能力成功推动天翼品牌的发展,中国移动则以卓越的努力维持了自身客户与利润的持续发展。3G技术是未来信息技术的核心,本文简要阐述了我国移动应如何抓住3G发展的历史性机遇,在激烈的市场竞争中提升竞争力,维持其领导者地位。 In the first year of 3G, China Unicom leverages “Iphone” to establish its high-end brand image. China Telecom successfully promoted Tianyi’s brand development by virtue of its own advantages and good replication capabilities. China Mobile maintained its own customers with outstanding efforts And the sustainable development of profits. 3G technology is the core of the future information technology. This article briefly illustrates how China’s mobile should seize the historic opportunity of 3G development, enhance its competitiveness in the fierce market competition and maintain its leading position.