拥有品牌就是拥有市场,就是拥有现在和未来,就可以获得最大的市场价值,这是品牌时代的游戏规则。法律服务已经市场化,法律服务市场同样注重品牌。如何打造和维护一个有价值的品牌,就成为律师事务所能否立于不败之地并获得长远发展的关键所在。第一,要有质量第一的价值取向。律师事务所的服务质量有赖于律师的水平、能力、经验和敬业程度,有赖于律师事务所的管理方式、管理水平和物质条件。律师事务所必须围绕提高服务质量去选聘人才、培养人才、管理人才;必须在保证服务质量的前提下承揽业务,办理业务;必须在提高服务质量的基础上创新服务品种和扩大经营规模。第二,要有信用至上的经营理念。市场经济是一种信用经济,市场经济的 Having a brand is the market, is to have the present and future, you can get the maximum market value, this is the brand rules of the game era. Legal services have been marketed, and the legal services market also focuses on brands. How to create and maintain a valuable brand has become the key to the success of the law firm and its long-term development. First, we must have the quality first value orientation. The service quality of a law firm depends on the level, abilities, experience and dedication of a lawyer. It depends on the law firm’s management style, management level and material conditions. Law firms must focus on improving the quality of service to select personnel, personnel training, management personnel; under the premise of guaranteeing the quality of service contract business, business operations; must improve the quality of service on the basis of innovative service varieties and expand the scale of operation. Second, we must have the credit first business philosophy. Market economy is a credit economy, market economy