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在互联网高度发展普及和旅游业蓬勃兴起的今天,人们的生活已然同互联网和旅游密不可分,而对于互联网和旅游来说,它们有着天然适应性,利用互联网推广网站这一新兴传播媒体进行旅游产品营销是旅游业的必需之选。辽宁省的旅游资源及其丰富,利用好这一强大的新兴媒体进行旅游行业各类产品营销,将极大地加速辽宁省旅游产业快速发展,从而向旅游经济强省迈进起到及其重要的作用。本文从分析辽宁省网络旅游营销现状着手,对网络广告营销在旅游行业中起到的重要作用,以及如何更好地利用互联网广告进行营销,根据自身优势开发独具特色的网络广告营销新模式,推动和发展辽宁省旅游业经济作了具体的分析,旨在对辽宁省旅游业的发展有所借鉴。
Today, with the rapid development of the Internet and the thriving tourism industry, people’s lives are already inextricably linked with the Internet and tourism. However, for the Internet and tourism, they have natural adaptability to travel products through the emerging media of Internet promotion websites Marketing is a must for tourism. Tourism resources in Liaoning Province and its richness, make good use of this powerful new media for marketing various types of products in the tourism industry, will greatly accelerate the rapid development of tourism industry in Liaoning Province, and thus to the province of tourism economy has played an important role . Based on the analysis of the status quo of online travel marketing in Liaoning Province, this paper analyzes the important role of online advertising marketing in the tourism industry and how to make better use of Internet advertising for marketing. Based on its own advantages, it develops a unique online advertising marketing model, To promote and develop the tourism economy in Liaoning Province made a specific analysis aimed at the development of tourism in Liaoning Province to learn from.