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一、媒体话语霸权话语霸权是一个学术评论和学术批判中经常使用的词语,它是指学术活动、舆论宣传、信息传播中主体与客体、个体与大众、同类与异己之间力量的严重不对称,是指某些个人和势力在前述过程中凭借自身的优势而占据的排他性的绝对权力和威严。广告媒体的话语霸权自然是指广告媒体在信息传播过程中凭借它自身的优
I. Media Discourse Hegemony Discourse hegemony is a frequently used term in academic reviews and academic critiques. It refers to the serious asymmetry of power between subject and object, individual and the general public, and similar and alien in academic activities, public opinion propaganda and information dissemination , Refers to the absolute power and majesty of certain individuals and forces occupied by virtue of their own superiority in the foregoing process. Advertising media discourse hegemony naturally refers to the advertising media in the information dissemination process by virtue of its own excellent