论文部分内容阅读
随着经济科技的快速发展,电子商务逐渐受到越来越多的关注。“互联网+”理念已经逐渐深入到各行各业,许多商贸活动也开始从线下转移到线上,对于电子商务的使用也越来越多,电子商务以其简便、快捷、安全的性能,受到广泛的欢迎。自从2008年美国金融危机后,电商逐渐在社会生活中发展起来,线上经营的方式为许多商家省去了人工费、店面费、管理费等等,为小成本企业的发展提供了丰富的发展机会。电子商务在逐渐发展的过程中,也是需要通过市场影响来提升自身的知名度,在本次讨论中,首先对目前电商行业的基本情况进行简单的分析,然后结合实际情况,探究电商环境下的市场营销要点。
With the rapid economic and technological development, e-commerce is gradually receiving more and more attention. “Internet + ” concept has been gradually deepening into all walks of life, many business activities have begun to shift from offline to online, more and more for the use of e-commerce, e-commerce with its simple, fast and safe performance , Is widely welcomed. Since the financial crisis of 2008 in the United States, e-commerce has been gradually developed in social life. The online operation has saved labor costs, storefronts and management fees for many businesses and provided a wealth of Development opportunities. In the process of gradual development of e-commerce, it is also necessary to enhance its own reputation through market influence. In this discussion, firstly, the basic situation of the e-commerce industry is briefly analyzed, and then, based on the actual situation, the e-commerce environment is explored Marketing essentials.