The study on the Brand Authenticity of Chinese Time Honored Brands

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:yangyinxia_email
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  Time-honored brand is a representative product on the basis of Chinese culture,however substantial time-honored brands are aging and even dying out,as well as the amount is decreasing sharply.The fundamental cause is their products and service cant tightly follow the step of the changing market.The aged conception of “Good wine needs no bush”,with the addition of insufficient advertising,has made them unable to shock customers impressively.It has also left customers gradually fading realization.As a result,they have to quit the market or be imitated and knocked off.
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