Time-honored brand is a representative product on the basis of Chinese culture,however substantial time-honored brands are aging and even dying out,as well as the amount is decreasing sharply.The fundamental cause is their products and service cant tightly follow the step of the changing market.The aged conception of “Good wine needs no bush”,with the addition of insufficient advertising,has made them unable to shock customers impressively.It has also left customers gradually fading realization.As a result,they have to quit the market or be imitated and knocked off.