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Customer-to-Customer (C2C) interactions are believed to play a significant role in the performance of a brand community.However,previous studies were conducted under the precondition of a static,set “sense of moral responsibility”.From the moral responsibility point of view,we consider that Psychological contract exist between customers and are affected by C2C interactions,thereby also affecting the brand community loyalty of the customers.Using amos20.0 software,several motorist clubs were employed as the research object for the statistical analysis.The result suggests that the psychological contract between brand community members is a three-dimensional structure that can be divided into transactional,relational and moral dimensions.The analysis shows that C2C interactions (informational and interpersonal interactions) have a significant impact on Psychological contract,which in turn have a significant impact on brand community loyalty.Psychological contract,within which the transactional dimension only partially affects interpersonal interactions and within which all the three dimensions only partially affect information interactions,play an Mediating role in the functioning of C2C interactions to brand community loyalty.