【摘 要】
：
Technological capability and marketing capability have different origins and functions to firm innovation and performance.Their match and combination is a type of ambidexterity,called capability ambid
【机 构】
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School of Management,Xi'an Jiaotong University,Xi'an
【出 处】
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华人学者营销协会,对外经济贸易大学
论文部分内容阅读
Technological capability and marketing capability have different origins and functions to firm innovation and performance.Their match and combination is a type of ambidexterity,called capability ambidexterity.By dividing capability ambidexterity into two dimensions: the interactive dimension and the relative technological dimension,and introducing radical innovation and incremental innovation into the framework as two technological innovation modes,this study builds a theoretical model regarding the influence of two-dimensional capability ambidexterity on two technological innovation modes.The empirical test using 303 paired survey data from 31 provinces in China confirms the differential effects.The interactive dimension is positively related to both radical and incremental innovation,but with a stronger impact on radical innovation.The relative technological dimension influences radical innovation in an inverted U-shaped way,but it affects incremental innovation in a Ushaped way.
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