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  5. Research on the Evaluation System of Liquor Product Based on the Product Reviews

Research on the Evaluation System of Liquor Product Based on the Product Reviews

来源 :华人学者营销协会,上海财经大学商学院,上海市市场学会 | 被引量 : 0次 | 上传用户：erbin517
【摘 要】
：
In this study,the data mining crawler technology was used to obtain the information of top 100 liquor list and more than 13 thousand related post-purchase review,liquor products was divided into six g
【作 者】
：
HAN Xiao-yun HUANG Di-yuan YU Wei-ping 
【机 构】
：
Business School,Sichuan University Research Insti
【出 处】
：
华人学者营销协会,上海财经大学商学院,上海市市场学会
【发表日期】
：
2018年9期
【关键词】
：
Liquor Product Reviews TextRank Algorithm Features Extraction 
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论文部分内容阅读
　　In this study,the data mining crawler technology was used to obtain the information of top 100 liquor list and more than 13 thousand related post-purchase review,liquor products was divided into six grades according to the price.Used TextRank algorithm to work out the key words of reviews and their weights of each grades products,then combined with the characteristics of online shopping consumption to establish an evaluation indicators of net purchase of liquor product.The paper classifies the key words of each grade of liquor products by the indicators established before,thus acquiring the evaluation system of six gradesliquor by the weights.Based on the results,the paper explores the differences in the concerns of consumers buying different liquor products at different prices and puts forward the corresponding marketing management suggestions.
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