The purpose of this thesis is to analyze and framework the possible strategic move for S-Twenty 6,a Thai clothing SMEs,to enhance its competitiveness and readiness for a successful internationalization.The thesis applies the purposive method instead of the probability and sampling technique in conducting the research.The primary data is used in conducting the company analysis while the secondary data is employed for industry analysis.The conceptual frameworks applied for analysis and recommendations are international trade theories,internationalization theory,value chain model,and SWOT analysis.　　The study reveals that Thai clothing industry is highly integrated with textile industry,labor intensive,and has low barriers to entry.Multinational Enterprises(MNEs) have played a crucial role in apparel trading since they serve as the international buyers in which Thailand is an Original Equipment Manufacturing(OEM).The high competition pressure from lower cost labor countries causes Thailand to refocus its strategy from cost leadership strategy to value-added strategy in increasing its competitiveness.　　For S-Twenty 6(or other SMEs),due to the constraint on resources and management skill,the firm should start from exporting to international buyers in the form of Original Brand Manufacturing(OBM) for higher value added.Its competitive strategy should rely on differentiation in design,variety,and quality.The export countries should be in Asia first due to the similarity in social and cultural aspects.However,this paper suggests S-Twenty 6 to firstly expose its business in Hong Kong.In addition to buyer channel,the firm could simultaneously conduct the online purchase globally by linking its website to global channels.More details on recommended strategies in each international process could be found in this thesis.