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《金字塔报》一直作为埃及官方的第一大报,发挥着政府“喉舌”的作用。《金字塔报》对某一国家、某一地区、某一事件的报道力度、立场和口径能够在很大程度上反映埃及当局对相应事件的看法。通过对近17年来《金字塔报》中关于中国报道的分析,我们能够发现这些报道的力度和口径与两国间关系的热度紧密相关。总体而言,以正面报道和中性报道为主,但对于一些特定敏感话题,仍然出现了一些负面的声音,这在很大程度上是受到了西方媒体报道立场的影响,当然也说明我国对特定事件的外宣工作仍存在不足。同时,我们也看到只有通过中埃、中阿之间的直接报道,而不是以西方媒体作为中介进行报道才能够更加客观地描述对方的事件,为双方的核心利益服务。
The “Pyramid” has always been the government’s “mouthpiece” role as the official newspaper of Egypt. The strength, position and caliber of the Pyramid’s coverage of a certain country, region and event can reflect to a large extent the Egyptian authorities’ opinions on the corresponding issues. By analyzing the reports on China in The Pyramid in the past 17 years, we can find that the strength and caliber of these reports are closely related to the heat of the relations between the two countries. In general, positive reports and neutral reports are the main ones. However, some negative voices still appear on some sensitive topics, which are largely affected by the Western media coverage and of course, Outreach work on specific issues is still inadequate. At the same time, we also see that only through reporting directly between China and Egypt and between China and Albania instead of using Western media as an intermediary can we objectively describe each other’s events and serve the core interests of both sides.