This thesis mainly focuse on the marketing strategy of lays company in Pakistan.Lays is a potato chips manufacturing company operating all over the world with huge marketing setup in Pakistan.To define a business model,it must be a set of strategies and plans which any business adapt to make the market share and market place.A business should choose the strategies which define itself different from the competitors.To explain and describe e-commerce marketing strategy,it is stated that transforming the plans and operations of business digitally through various online channels like websites,social media,ads on the internet and much more.To demonstrate the concept of e-commerce for our selected organisation more precisely,this research paper here discussing some business components necessary to lead in the market and which is same essential for the lays chips company strategy and website.（Almunawar,MN ＆ Anshari,M 2014）.This is one of the most critical components not only in e-commerce business strategies but the other primary and simple established organisation strategies to put forward their marks in the market as well as reputed organisation.In this study,we will discuss lays chips digitalisation that how this chips company is offering its services digitally through social media platforms in Pakistan.Value proposition also involved primarily in the lays company in the shape of chips packaging,discounts,more wide range of customer attractive strategies and tours in a very comfortable way.This research also focuses giving best ever potato chips in Asian region.Customer may visit many sites and platforms to have tasty and affordable lays packages so in this context our company lays have wide range of chips packages and flavours for all age groups,either young,old,newly wed couples etc for their desired chips or snacks flavours which they want to explore by sitting in a home environment in a very cosy manner.Our extra discount and colour scheme of chips packets are also very demanding so that everyone or a large segment of customers could attract towards their free time to our company and enjoy snacks through lays company platform.This all information and necessary guidance is already published on our website through which customer can reach easily.In the end,the primary value we are adding is by giving 20% discounts to our retained customers（Chakravarthi,JSK ＆ Gopal,V 2012）.Since the last 03 years,I have been associated with the biggest fixed line of lays chips in Pakistan.In Pakistan snacks provider companies are highly engaged in providing effective services to its customers so that a smooth flow of internet service become possible.Brand loyalty and customers satisfaction is the foremost priority of lays chips in Pakistan to boost their marketing strategies,if customer is satisfied with services ultimately it effects the specific brand image of Company.This is a common phenomenon and one of the basic moral principles that an employee should practice while taking ownership of his or her organization.As we know,with the increase in product requirements of lays chips,consumers in Pakistan people have been generally displeased with the customer services and network performance of many other snack companies.This perception has caught attention especially with the entrance of competitors in chips market in Pakistan such as kolson etc.Majority of the consumers do not go into specifics rather they consider competitor lays brand in Pakistan being more efficient and sincere towards bringing a productive change in the Internet landscape of Pakistan.However,this is far from reality and the sole reason revolves around the fact that other providers identified the market niche initially which eventually turned into the basic need of every customer i.e.low charges of chips,better flavours etc.In past few years snack providers have faced rapid growth within the market.Fast moving consumer goods sector have emerging trends in previous years and digital environment convergence become possible due to companies that are providing internet services.With increasing trends of social media snack providers indulge in globalization effect and prevail within the competitive environment.Lays chips are operating it’s marketing strategies and their functions on a complex basis which requires different characteristics and dynamics.In Pakistan customers prefer those companies which provide better taste products other than high prices products with low quality.Customer loyalty is a dimension in which lays chips providers are working effectively not only in Pakistan but all over the world.Smartphone dependency is another factor which is possible with efficient service of internet and customers can access the latest trends through various social media platforms but in presence of lays latest marketing strategies only.Thus snack providers have significant impact on society and customers and every company focus on better quality to deliver.Another aspect of lays marketing strategies in Pakistan are advertisement.Customer demand fast speed and better product quality at affordable rates and availability of various flavours at their doorstep.Companies who Excell in speed can get long-term advantage over customer satisfaction and retention of customers.Contrary to it the companies who are not well equipped in providing essential services related to net can’t able to retain and attract long term customers.Uninterrupted mode of communication is necessity of every person and snack providers are indulged in providing best ever services in context of fast delivery of products,low rates and effective visual aid.