Sporting Goods global retail experience a perfect one hundred years of development, marketing model has been gradually developed by the entity end to today’s network marketing model, both in the United States, Europe or Japan, the sales pattern of gradually far. In recent years, the Internet in China has entered a period of rapid development, as the Internet began to appear more and more people in China’s field of vision. Relying on information dissemination network facilities, network marketing model as the development and extension of the traditional marketing model, has started to become a sports marketing in the modern marketing. Network marketing model is based on Internet technology, the use of digital information and network media interactive features to assist achieve sales goals a marketing model. Go to the store to buy, no longer the only way for people to buy sporting goods. Network marketing model has many advantages compared to the traditional marketing model, it has become an important way of corporate integrated marketing resources, and develop new markets, combing the corporate brand. Network marketing model in contemporary has a huge potential for development, it has also created a very considerable economic and social value for many enterprises. Therefore, it has been favored by many big businesses and sporting goods retailers. Now sporting goods market is highly competitive and want to win more market share can’t be satisfied with the traditional marketing model, scientific and rational use of network marketing model can better improve the sporting goods dealer product sales and service quality, so as to promote sports supplies sales development.SINUO is a company to develop the sports industry as the mainstay of the company, over the years to the development of sports-related goods industry. Business scale has been no major change in the esTab.lishment of more than ten years. Faced with the rapid development of e-commerce, as well as sporting goods market is increasingly fierce competition, SINUO should promptly follow the development trend of the times to adjust the existing network marketing model, in a crowded sports market to earn a place. This paper argues that the company should continue to optimize the existing SINUO sports network marketing model, should continue to optimize the existing sports network marketing model, conduct B2C,O2O network marketing model from the independent, non-interoperable information resources are not complementary to the development of a single-mode network marketing B2C+O2O combination of network marketing model that the future become BSBO dimensional network marketing model to the next will be in network marketing targeted to maximize existing resources. I believe that SINUO and other similar types of sporting goods companies have some reference and reference value.