Through this work,I will analyze the impact of Internet-based variables such as information and communication technologies（ICT）,social media presence,and electronic commerce in the agro-industrial sector,specifically the agave industry,more punctual in the tequila exports,to demonstrate if these are triggers at the international market level for brand trust and later an impact in sales.Chapter 1 deals with the background of the problem,the characteristics,objectives,and the purpose of this study.Chapter 2 offers the context of the tequila companies and their environment together with the behavior of the exports;the investigations and theories that have addressed the phenomenon of E-commerce within international commerce;the impact of ICT and Social Media on brand trust and generation of sales.Chapter 3 describes the research model and hypothesis development,as well as the variables used for this research.Chapter 4 of the thesis shows us the methodological process of the research,the probabilistic model,measures,and a comparison to previous research.Chapter 5 analyzes the results and contrasts them with the empirical evidence.Chapter 6 is where conclusions are drawn,the discussion takes place,and future research is proposed.The empirical evidence obtained through a probabilistic model for tequila companies in the state of Jalisco in the year 2020 is contrasted to the actual increase or decrease of this commodity’s exports during the last 3 years,according to what they perceive as their main investments through these years.