As Chinas economy embarks on a new era of change,its manufacturing industry has undergone significant transformation.Historically the back bone of Chinas economy,the manufacturing industry is faced with significant economic pressure that is hindering its ability to compete at a global level.The purpose of this thesis is to explore what are the core issues relating to a once vibrant industry and draws on a Donnguan manufacturing plant as a case for analysis on how to develop a sustainable manufacturing strategy in future.WLF established manufacturing plants in China,namely WLL.During its earlier years of operation WLL generated significant profits from producing low cost garments in house.Since the Global Financial Crisis and change in Chinas economy and demographics,WLL operating costs have been rising at a steady pace.This is attributed to two major factors namely shortage of skilled labour driving an increase in wages and cost of materials.WLL identified that it needed to realign its strategy to deal with market pressures to safeguard its competitive position in the industry.WLL focuses on three manufacturing strategies aiming at reducing costs and driving profits.These three strategies included downsizing its Dongguan manufacturing plant,a strategic partnership with a textiles college to reserve graduating skilled labourers and strategic agreements with CMT suppliers inland with fixed prices and quantities taking advantage of lower costs inland.　　Although the three initiatives that WLL implemented have successfully reduced costs and increased efficiency resulting in a stronger position for WLL to produce garments at a greater profit.I believe the strategies executed only present a short term answer to a long standing issue.The issue being an underlying factor or theme throughout this paper,Chinas cost competitiveness and resources i.e.wages and labour shortage.In my opinion it seems to be more of a tactical move in WLL overall low cost-capability based strategy.Concluding this thesis I recommend three solid strategies that will both maximise profits and best mitigate the increasing risks that the Chinese economy presents,creating a solid foundation for WLLs future.These three strategies include focusing on value added activities,China Plus strategy looking at other low cost manufacturing countries and exploring the possible of WLF entering the Chinese market with their innovative products to take advantage of one of the largest markets globally.