美国艾默生公司是生产肥皂的厂商,每年冬季照例是销售淡季,因为天气冷,人们懒得洗澡,用量自然少了。该公司想出一个新招,促进有奖销售,奖品是一座保证永远有收入的油井,消费者只要把空盒寄回即可参加抽奖。这种奖品是史无前例的,因此不但消费者踊跃,连经销商也争先恐后参加。这 Emerson, a US-based manufacturer of soap, sells off-season during the winter months. Because of the cold weather, people are too lazy to take a shower and use less natural amounts. The company has come up with a new trick to promote prized sales. The prize is an oil well that promises to have income forever. Consumers can send in an empty box to participate in the lucky draw. This kind of prize is unprecedented, so not only consumers are enthusiastic, but even distributors scramble to participate. This