在我国,如果说前些年人们对广告的概念还停留在缺乏创意的“产品照像”层面上,那么今天,许多企业家无论在实际操作上还是在理论上都对此有了相当程度的把握,因此,在这里笔者不想在理论层面上做更多的涉猎,特别是面对“企业家沙龙”这样一种氛围,莫不如有话直 In China, if people say that the concept of advertising in the previous years still stays on the level of “product photography” that lacks creativity, then today, many entrepreneurs are quite comparable to their actual operations and theoretically. The degree of understanding, therefore, here I do not want to do more on the theoretical level to engage in, especially in the face of “Entrepreneur Sharon ” such an atmosphere, if not straight