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好比许多日本汽车大厂都有精致化的高级副牌,像是Toyota有Lexus、Nissan有Infiniti、Honda有Acura,日本不少音响厂商也有高级副牌。这是由于大量生产的平价化产品受限于成本,并无法把厂家们真正的技术实力完全展现出来:另一方面,同一品牌的产品价位带拉得太宽,也容易对其中的高价品市场定位造成混淆不清,所以这些实力深厚的厂家,纷纷都另创一个高级制品系列,并赋予另一个不同的品牌名称,这样就可以在成本不受限制的情况下尽情展现实力。
Like many Japanese auto makers have refined senior deck cards, such as Toyota has Lexus, Nissan has Infiniti, Honda has Acura, Japan, many audio manufacturers also have senior deck. This is due to the mass production of parity products are limited by cost, and manufacturers can not fully demonstrate the true technical strength: the other hand, the same brand of products with the price too wide to pull, but also easy to one of the high-priced goods market Positioning caused confusion, so these strong manufacturers, have created a different series of high-level products, and given a different brand name, so that you can enjoy the unlimited cost of demonstrating strength.