如今电视业的繁荣更多体现在观众喜闻乐见的影视剧、综艺节目、体育节目、广告以及新闻直播的繁荣上 ,但是作为电视传播重要职责之一的政治传播而言 ,其传播手段、形式和效果却仍旧有待提高。在当前电视界政治传播研究领域中 ,“宣传”和“说服”这两个词 ,已经不太受到青睐了? Today, the prosperity of the television industry is reflected in the prosperity of the drama, variety shows, sports programs, advertisements and news broadcasts loved by the audience. However, as for the political communication which is one of the important functions of television broadcasting, the means, form and effect of its transmission It still needs to be improved. In the current field of political communications research in the television industry, the terms “advocacy” and “persuasion” are less popular.