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于今年一月开始的新闻集团与青海卫视的合作,在同年8月由于政策性的原因宣布告终。与此同时,国家出台了一系列相关政策,对于外资以及非公有资本进入文化市场做出了种种限制。由于中国媒介具有政治与产业双重属性,传媒市场也就成为了一块特殊的领域。对待外资,一方面,文化产业的发展需要外资的推动;另一方面,外资的过分进入又会影响国家的意识形态。虽然国家对外资做出了种种限制,但从大的方向上来看,还是一个逐步开放的趋势。本文从新闻集团与青海卫视的合作终止这一事件切入,着重探讨中国的传媒市场为何对待外资采取了这样一种欲拒还迎的态度。
News Corp.’s cooperation with Qinghai Satellite TV, which began in January this year, ended in August of the same year for policy reasons. At the same time, the state has promulgated a series of related policies that have imposed various restrictions on the entry of foreign capital and non-public capital into the cultural market. Due to the dual nature of politics and industry in China, the media market has become a special area. On the one hand, the development of cultural industries requires the promotion of foreign capital; on the other hand, the excessive entry of foreign capital will affect the ideology of the country. Although the state has made various restrictions on foreign investment, it is still a gradual and open trend in the general direction. This article starts with the termination of the cooperation between News Corporation and Qinghai Satellite TV, focusing on the attitude of China’s media market to foreign investment.