论文部分内容阅读
近日,电视剧《武媚娘传奇》“剪胸”事件引发了社会对影视剧评价审查标准的探讨。如何科学有效地测评影视剧作品,已经成为一个令人关注的问题。传统上,影视剧评价方法大多依靠经验性的主观判断,存在主观性有余而客观性不足的缺陷。认知神经科学的方法作为客观地测量主观情感态度的方法,对科学测评影视剧市场反应具有重要借鉴意义。本文通过介绍国内外运用认知神经科学方法进行影视剧评价的实践及研究,提出通过运用认知神经科学方法进行影视剧评价的新路径,为科学测评影视作品提供参考。
Recently, the drama “Wu Mei Niang legend” “cut chest” incident triggered a social evaluation of film and television evaluation criteria. How to scientifically and effectively evaluate films and TV dramas has become a matter of concern. Traditionally, film and TV drama evaluation methods mostly rely on empirical subjective judgments, there are subjective and objective shortcomings. As a method to objectively measure the attitude of subjective emotion, the method of cognitive neuroscience has an important reference for the scientific evaluation of the market of film and television drama. This paper introduces the practice and research of the evaluation of film and television drama using the method of cognitive neuroscience at home and abroad, puts forward a new way to evaluate the film and television drama through the method of cognitive neuroscience, and provides a reference for the scientific evaluation of film and television works.