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随着经济水平的快速提升和发展,我国市场营销建设规模正在不断扩大,社会对创新型市场营销人才的需求也在日益增长,因此对各大企业营销提出了更高的细节要求。但是从当前高职院校市场营销教学的发展趋势来看,学生缺乏思维创新能力和实践运用能力,市场营销教学质量水平达不到规定的要求,没有将市场营销教学与相关案例有效结合,抑制了学生思维创新能力的拓展,高职院校教育机构要引起高度重视,从多种角度分析研究问题,制定科学有效的高职院校市场营销教学方案,有利于推动市场营销教学质量的全面发展。本文对高职院校市场营销教学过程中存在的问题进行了简要分析,并对提高高职院校市场营销教学质量的实施策略进行了详细论述。
With the rapid economic development and development, the scale of marketing construction in China is constantly expanding, and the demand for innovative marketing talents in the society is also growing day by day. Therefore, higher-level requirements for the marketing of major enterprises are put forward. However, from the current development trend of marketing teaching in higher vocational colleges, students lack the ability of thinking innovation and practical application, the quality of marketing education does not meet the requirements of the regulations, the marketing teaching is not effectively combined with related cases, The expansion of student thinking and innovation ability, the higher education institutions should pay great attention to the analysis of research issues from a variety of perspectives, the development of scientific and effective marketing program of higher vocational education is conducive to promoting the overall development of marketing and teaching quality . This article briefly analyzes the existing problems in the process of marketing teaching in higher vocational colleges, and discusses in detail how to improve marketing teaching quality in higher vocational colleges.