一、研究的目的与意义虽然我们对品牌店的设计已经非常重视,甚至有时超过对商品本身的关注度。但是我们渐渐发现,有一些店面设计只为追逐流行款式,把时下流行的装修材料与空间理念堆砌一番即宣告完工,导致好多店面虽然业主不同,店名不同,但整体风格却干篇一律。还有一些品牌店的设计,脱离了本身品牌提供的服务,一味追求时尚、绚丽的设计,忽视了商品方面的诉求,造成功能使用上的不便,给品牌店的赢利带来负面的影响。那么,什么样的设计对品牌店来说才是好的设 First, the purpose and significance of the research Although we have paid great attention to the design of the brand shop, and sometimes even more than the concern about the product itself. However, we gradually realized that some storefronts designed to only popularize popular styles and declare the completion of popular decoration materials and space concepts. As a result, many storefronts have different owners but different store names, but the overall style is the same. There are also some brand-name stores that deviate from the services provided by their own brands. They are blindly pursuing fashion and gorgeous designs, neglecting the demands of their products, causing inconveniences in their functions and exerting a negative impact on the profitability of the brand stores. So, what kind of design is good for the brand shop