论文部分内容阅读
随着网络和信息化社会的发展,广告策划的重要性逐渐被企业重视。本文通过简述广告策划的内容,分析了现阶段我国广告策划中存在的误区并探讨了相应的广告策划技巧。
With the development of network and information society, the importance of advertising planning is gradually valued by enterprises. This article through the brief description of advertising planning, analysis of the current stage of our advertising planning errors and explore the corresponding advertising planning skills.