中国旅客订飞机票时首先提及的一个问题,往往是“机票能打几折”,却不太关心“是哪个航空公司的班机”。在中国航空公司市场中,品牌只能在价格战的硝烟里艰难地成长。因此,我们在收集与研究海内外大量航空公司资料之后,不得不遗憾地承认,中国本土航空公司的品牌建设依然处于十? One of the first mentioned problems when booking Chinese airlines is the “ticket can hit a few fold”, but do not care much about “which airlines flight”. In the Chinese airline market, brands can only grow hard in the smoke of price war. Therefore, after collecting and studying a large amount of airlines’ information at home and abroad, we regret to admit that the brand building of Chinese domestic airlines is still at ten levels.