媒体融合发展是一场全方位的革新,也是一场全新的艰苦创业征程。2014年8月,中央深化改革领导小组第四次会议上通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,标志着媒体融合与打造新型主流媒体已经上升为国家战略。对传统媒体尤其是纸媒来说,这是一次前所未有的挑战。拒绝新媒体,还是拥抱新媒体,怎么实现全面融合,这是一个所有传统媒体必须面对的 The development of media convergence is an all-round innovation and a brand-new journey of arduous pioneering. In August 2014, the fourth session of the Leading Group for Deepening Reform of the Central Government adopted the Guiding Opinions on Promoting the Integration Development of Traditional Media and Emerging Media, marking the convergence of media and the building of a new mainstream media that has risen to a national strategy. This is an unprecedented challenge to traditional media, especially paper media. Whether to reject new media or to embrace new media and how to achieve full integration is an issue all traditional media must face