辨别现代消费特点及营销理念差异的重要标志是品牌,品牌将服饰赋予文化的意义,越来越多的消费者将服饰消费上升到文化消费的层次。面对全球品牌已经高度集中的中国服饰市场,运作及打造国际化的品牌已成为有远见的中国服饰企业首要考虑的目标。面对服饰市场的这一发展趋势,沙溪 Identify the characteristics of modern consumer marketing concepts and an important symbol of differences is that the brand, the brand apparel will give the meaning of culture, more and more consumers will be clothing consumption rose to the level of cultural consumption. The face of the global brand has been highly concentrated in the Chinese apparel market, the operation and create an international brand has become the foremost Chinese apparel business the primary consideration. Faced with this trend of apparel market, Shaxi