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直到第二次大战结束,世界上唯一的一家国际性啤酒生产厂商是吉尼斯,这是一家爱尔兰啤酒酿造厂,该公司在1886年把它的总部搬迁到伦敦。1945年后,另有两家垄断他们本国啤酒市场的啤酒酿造厂——荷兰的海涅根和丹麦的嘉士伯开始把他们生产的啤酒当作国际品牌推向全球。对大多数公司来说,啤酒酿造仍是一项国内的产业。但是现在,啤酒酿造正在成为一项全球性的产业。诱人的中国啤酒市场引来世界啤酒巨商竞相角逐,两军相遇勇者胜,外商的介入,市场的分割,对中国啤酒厂家来说实实在在被将了一军。 前景广阔的中国啤酒市场 3月18日,亚太地区酿酒业会议在新加坡召开,会议揭示,新近富裕起来的亚洲
Until the end of World War II, the only international beer producer in the world was Guinness, an Irish beer brewing company that moved its headquarters to London in 1886. After 1945, there were two other breweries that had monopolized their own beer market - Heineken in the Netherlands and Carlsberg in Denmark began to promote the beer they produced as an international brand to the world. For most companies, beer brewing is still a domestic industry. But now, beer brewing is becoming a global industry. The enticing Chinese beer market has attracted the world’s beer giants to compete. The two armed forces have met with a brave winner, foreign involvement, and market segmentation. They are really being used by the Chinese beer manufacturers. Broad prospects for the Chinese beer market On March 18, the Asia-Pacific region wine industry conference was held in Singapore. The conference revealed that the newly rich Asia