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所谓小栏目,根据笔者从业经验,给出的定义是:从业人员在15人以下,每分钟节目费用投入在100元以下或每期节目费用投入在3000元以下,在非黄金时段播出,处于非重点甚至边缘化地位的电视栏目。小栏目的最大特点就是低成本,人少钱也少。一档电视栏目的好坏和资金投入、人员投入密切相关,因此小栏目的成长具有先天局限性。但从另一个角度看,电视本质上是一种创意经济,依靠正确的创意路径,可以突破成本束缚获得高成长。而在这个创意推动成长的过程中,导入期的品牌推广策略最为重要,因为在互相复
The so-called small part, according to the author’s experience, given the definition is: employees in 15 people, the cost per minute program input below 100 yuan or 3,000 yuan per program cost investment in the non-prime time broadcast in Non-key or even marginalized television program. The biggest feature of a small column is the low cost, less people and less money. A television program is good and bad and capital investment, personnel inputs are closely related, so the growth of a small column has inherent limitations. But from another point of view, television is essentially a creative economy, relying on the correct creative path, you can break the cost bondage to achieve high growth. In this process of promoting the growth of ideas, the introduction of the brand promotion strategy is the most important, because in each other complex