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新媒体是依托数字技术、互联网络技术、移动通讯技术等新技术向受众提供信息技术服务,有别于书信、电话、报刊、广播、电影、电视等传统媒体的新型媒体。随着数字技术的飞速发展,包括网络电视、微博、微信、飞信、手机报纸等在内的各种类型的新媒体已经日益影响到人们的日常生活。特别是对于思想活跃、思维敏捷、易于接受新生事物的大学生来说,他们对流行和时尚充满兴趣,成为接触和使用新媒体最早最直接的群体,因此对大学生思想政治教育产生了重要影响,成为新时期大学生思想政治教育研究中的一项重要课题。
New media is based on digital technology, Internet technology, mobile communications technology and other new technologies to provide information technology services to the audience, unlike letters, telephone, newspapers, radio, film, television and other traditional media of new media. With the rapid development of digital technology, various types of new media including Internet TV, Weibo, WeChat, Fetion and mobile newspapers have increasingly affected people’s daily life. Especially for college students who are active in thinking, quick in thinking and easy to accept new things, they are most interested in fashion and fashion and become the earliest and most direct group to contact and use new media. Therefore, they have an important influence on the ideological and political education of college students and become An Important Subject in the Study of Ideological and Political Education for College Students in the New Period.