笔者曾听说一件令人啼笑皆非的事:某单位召开通讯员研讨会。会上,宣传部门负责人侃侃而谈宣传工作的重要性,并头头是道地向通讯员们介绍通讯写作及投稿“技巧”。遗憾的是,该企业在被报刊采用的新闻稿件中,几乎见不到部门领导的“大作”。“口技”与实际相差之大,不免令人想起了“纸上谈兵”。企业宣传报道工作做得好坏,时外知名度的高低,很大程度上与企业的宣传工作者的责任心分不开,宣传部门的领导又是宣传企业形象的代言人。许多 I have heard a ridiculous thing: a unit held correspondent seminar. At the meeting, the person in charge of propaganda department talked about the importance of propaganda work, and at the outset, introduced the “tips” for communication writing and posting to correspondents. Regrettably, in the news articles adopted by newspapers and periodicals, the business hardly saw the “masterpiece” of department heads. “Oral skills” and the actual difference between the large, can not help but think of “on paper.” Corporate propaganda and reporting work done well, when the level of outside visibility, to a large extent with the responsibility of corporate propaganda workers are inseparable, the propaganda department’s leadership is propaganda corporate image spokesman. a lot of