创新创业教育旨在培育学生创新创业精神、提高创新创业能力,倡导构筑在实践基础上的教育教学模式。调查表明,地方中医药院校市场营销专业双创教育存在双创认识不到位,课程设置不合理,平台体系不完善等问题。本文最后,提出了地方中医药院校市场营销专业“双创型”教育教学改革思路。 Innovation and entrepreneurship education aims to cultivate students’ spirit of innovation and entrepreneurship, improve the ability of innovation and entrepreneurship, advocate the construction of education and teaching model based on practice. The survey shows that there is a double education in local traditional Chinese medicine colleges and universities that there is a lack of awareness of double-track education, unreasonable curriculum setup and imperfect platform system. At the end of this article, we put forward the marketing reform ideas of “double creation type” education in local TCM colleges and universities.