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1999年秋季,随着康佳向移动通讯领域的进发,上海神兵天将传播机构在与多家大型跨国广告公司比稿中,再次凭借实力、经验与才华,取得康住手机上市广告的策划、创意、制作一揽子项目。此前,在康佳的品牌形象塑造和传播方面,双方已有过长期的合作。1996年的“康佳彩霸”以及此后的“康佳七彩小画仙”、“康佳镜面电视”、“康佳艺术电视”等广告片均出自“神兵”之手,“神兵”在康佳电视系列的传播策略方面贡献良多。长期的合作使双方进入了良性循环,神兵公司对康佳经营理念与发展方向认识更为透彻,无疑为其成功担当起康佳手机与中国本土消费者之间的沟通
In the fall of 1999, with the advancement of Konka to the field of mobile communications, the Shanghai Propaganda Communications Co., Ltd., in comparison with a number of large multinational advertising companies, once again obtained strengths, experience, and talents to plan for the sale of the company’s mobile-listed mobile advertisements. Creativity, making a package project. Previously, the two parties had long-term cooperation in shaping and disseminating Konka’s brand image. In 1996, “Konka Color Dolls” and the following “Konka’s Seven Colors”, “Konka’s Mirror TV”, and “Konka Art TV” and other commercials all came from the “magic” The hand and the “magic” contributed a lot to the communication strategy of the Konka TV series. The long-term cooperation has enabled both parties to enter into a virtuous circle. The magic company has a more thorough understanding of Konka’s business philosophy and development direction. It is no doubt that it has successfully communicated with Konka mobile phones and Chinese local consumers.