2010年9月刊,《广告主》杂志在行业内首次提出“大视频整合传播”这一全新品牌传播理念和策略。“大视频整合传播”是在三网融合的时代大势下,敏锐把握消费者在数字时代的媒介消费趋势,深入研究各种信息表现形式的同质与异质,将信息特征相近的各类视频媒介进行跨终端整合,从而提高广告运作效率、降低运作成本。具体而言,大视频整合传播意即在明确的营销目标下,运用统一的传播策略有效整合电视 2010 September issue, “Advertiser” magazine for the first time in the industry put forward the “big video integrated communication” this brand new concept and strategy of communication. Under the general trend of triple play, we are keenly grasping the media consumption trend of consumers in the digital era, thoroughly studying the homogeneity and heterogeneity of various forms of information presentation, Class video media cross-terminal integration, thereby enhancing the operational efficiency of advertising, reduce operating costs. Specifically, the integration of large video means that a clear marketing goal, the use of a unified communication strategy to effectively integrate television