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通过这么多年的实践和总结,我们感觉,云南白药和广告公司的关系是伙伴关系,尤其是这几年,我们和广告公司的关系更加固定,合作是非常良好的。就我自己的体会:你要找到一家真诚的合作伙伴,一定要交底,要把你的需求、企业的状况告诉你的合作伙伴。领导个人的理念对企业的把握是不全面的,而专业的公司能从更客观的角度提供全方位的建议。
Through so many years of practice and conclusion, we feel that the relationship between Yunnanbaiyao and advertising agencies is a partnership. Especially in recent years, we have a more fixed relationship with advertising agencies and the cooperation is very good. My own experience: You have to find a sincere partner, we must pay attention to the needs of your business, business status to tell your partner. The concept of leading individuals to grasp the business is not comprehensive, and professional companies from a more objective point of view to provide comprehensive advice.