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在移动互联网时代,对于深受管道化问题困扰的运营商来说,能力开放已成为重新主导产业链的希望所在。近两年来,全球各大运营商纷纷投入到能力开放的热潮中。然而,经过一段时间的沉淀,成功失败各有得失。本文从运营商能力开放的典型案例分析入手,明确成功的关键因素,提出运营商能力开放的定位和可操作的运营策略。
In the era of mobile Internet, for those operators who are deeply troubled by the problem of pipelines, opening up their capacity has become the hope of re-dominating the industrial chain. In the past two years, all major operators in the world have been devoting themselves to the upsurge of capability opening. However, after a period of precipitation, success and failure have their own merits and demerits. This article starts with the typical case analysis of the operator’s ability opening up, identifies the key factors of success, and puts forward the positioning of the operator’s ability opening and the operational strategy of operation.