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12月底,仁和集团董事长杨文龙悄然来京,在与中央电视台广经中心副主任兼广告部主任郭振玺进行长达数小时的会晤后,双方在2005年进一步加强合作的“神龙计划”浮出水面。杨文龙果断决定:仁和集团2005年广告投放的重点由地方电视台转移到中央电视台,加大在中央电视台重要时段、尤其是黄金招标时段的广告投放。并在几个销售黄金时期全力投放央视广告部推出的特殊广告节目,将仁和集团的骨干企业“仁和药业”打造成医药行业的一条“神龙”。
At the end of December, Yang Wenlong, chairman of Renhe Group, quietly came to Beijing. After several hours of talks with Guo Zhenxi, deputy director and director of the advertising department of CCTV’s Guanggu Center, the two sides further strengthened cooperation in 2005 Out of the water. Yang Wenlong decisive decision: Renhe Group in 2005 the focus of advertising from the local television stations transferred to CCTV, CCTV increased in an important period of time, especially in the golden bidding period advertising. And in the golden period of several sales full launch of CCTV Advertising Department launched a special ad program, the Renhe Group’s backbone enterprises “Renhe Pharmaceutical ” into a “Shenlong ” in the pharmaceutical industry.