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我国文化产业发展过程中,存在明显的“供需错配”。我国文化产业的供给侧改革,需要从文化需求和文化产品供给两方面着手,需要增加劳动力、资本、土地、技术和企业家精神等要素的高效投入。我国文化产业结构性调整的关键在于有效的制度创新,通过降低文化市场交易成本,激发文化产品供给的内生动力,实现文化产品供给的质量和效率提升。
During the development of China’s cultural industry, there is a clear “supply and demand mismatch ”. The supply-side reform of China’s cultural industries needs to start with both cultural needs and the supply of cultural products. It requires an efficient investment in such elements as labor, capital, land, technology and entrepreneurship. The key to structural adjustment of China’s cultural industry lies in effective institutional innovation, which can stimulate the quality and efficiency of the supply of cultural products by reducing the transaction costs in the cultural market, stimulating the endogenous motivation of the supply of cultural products.