传媒刊发广告,传媒和广告商都会得到合法的利益。然而广告是利益的体现,利益的追求却是没有止境的。为了追求超常的利益,传媒和广告商想尽办法要让广告发挥超常的传播效果,于是,挤进新闻中,让广告得到新闻那样的读者注意力,成为不少报纸的普遍做法。 Advertisements in the media, media and advertisers will all receive legitimate benefits. However, advertising is the embodiment of interests, the pursuit of benefits is endless. In order to pursue extraordinary interests, the media and advertisers try every means to make the advertising play an extraordinary communication effect, therefore, squeeze into the news, so that readers get the news that news attention has become a common practice in many newspapers.