论文部分内容阅读
英美烟草公司为扩大香烟影响力,吸引消费者购买,在哈尔滨等地区进行了大规模的广告宣传。英美烟草公司注重职工和广告业务的关联,为其后来广告宣传影响之大作了充足的准备。为了扩大宣传,英美烟草公司在《滨江时报》、《申报》等报纸上刊登其广告,影响范围之广。英美烟草公司通过广告宣传优势,开拓销路,扩大了哈尔滨市场购买力及影响力。
British American Tobacco Company to expand the influence of cigarettes to attract consumers to buy, in Harbin and other regions conducted a large-scale advertising. British American Tobacco Company focused on the relationship between workers and advertising business, which later made a significant impact on advertising. In order to expand publicity, British American Tobacco Company published its advertisements in such newspapers as “Riverside Times” and “Shen Bao”, affecting a wide range of areas. British American Tobacco Company through advertising advantages, open up sales, expanding the purchasing power of Harbin market and influence.