轻奢侈品品牌近年来受到中国渠道商和消费者的热捧,随着大众消费水平的提高,轻奢侈品盛宴将会越发精彩,轻奢侈品品牌应该如何掌握小资范的消费心理,将内心情感转为体验与实现?据环球免税集团的报告显示,中国奢侈品销售增幅居全球第一,已成为全球第二大奢侈品消费国。伴随着100多个国际顶级品牌在全国市场的布局,专卖店总数达到了上千家,除了北上广等一线城市,二、三线城市的专卖店数量也如雨后春笋般涌现。一方面,对二、三线市场消费者和一线市场并非最富阶层的人们来说,不少奢侈品的价格可 Light luxury brands in recent years by China channel traders and consumers, with the improvement of the level of consumer spending, light luxury feast will be more exciting, light luxury brands should be how to master Petty Van’s consumer psychology, the inner feelings To Experience and Achieve? According to the Global Duty Free Group’s report shows that China’s luxury goods sales growth ranks first in the world, has become the world’s second largest consumer of luxury goods. With more than 100 international top brands in the national market layout, the total number of stores reached thousands, in addition to the first-tier cities such as the North Canton, second and third tier cities have sprung up in the number of stores. On the one hand, the second and third tier market consumers and first-line market is not the most senior people, many luxury prices